We asked CHIAOZZA some questions about applying to Brooklyn CSA+D and their process for creating the work.
Why did you apply to Brooklyn CSA+D?
We are a big fan of CSA’s that support local farmers and when we heard that there was a program in Brooklyn supporting local artists and designers we were immediately intrigued. We were excited to apply to CSA+D because we value when support for anyone’s practice or business comes from people close to home. Brooklyn is our home right now and we love engaging with this community.
Why did you want to make this particular work for Brooklyn CSA+D shareholders?
As CHIAOZZA we have a project titled The A-Frames, which are an exploration into geometry, color and display in the form of sculptural wall objects. They are inspired by a Danish folk design from the island of Amager, near Copenhagen, hand-cut with traditional woodworking saws and assembled using simple wooden lap joints and no glue. The A-Frames are hung on a nail and can be used for displaying arrangements of small objects on a wall, or displayed as aesthetic objects. Shapes include variations on triangles, parallelograms, and letter forms.
We were interested in the aesthetics of function and simple wood construction, and also for housing our various collections of small rocks, sculptures, found objects and keepsakes. The A-Frames have evolved to take on a curious visual language of their own, recalling primitive language forms, landscape iconography, and contemporary geometric shapes.
For CSA+D shareholders we created 52 unique designs on a slightly smaller scale and focused more on the objects as wall sculptures and less as shelves.
How do you approach the art world to sell and market your work? How do you find opportunities?
We have created an on-line marketplace for CHIAOZZA on our personal website, http://chiaozza.bigcartel.com/. We also have a small shop on Etsy and have had a couple of flash sales through Fab.com with some success. Ideally we would like to see larger installations of these pieces with multiples creating one piece, either in a fine art context in a gallery, or installation work at festivals, or as custom projects in people’s homes. The trick is finding the opportunities that suit us best. We have been allowing our growth to move at a somewhat slow pace so we can continue to get what we want to out of the process. For instance, we were once approached to have our work mass produced in China, and as flattering as it is to imagine these objects made on a large scale, it doesn’t necessarily fit together with our desire to work with our hands and stay creative in the process. We are excited to see CHIAOZZA grow, and we want to do it in a way that feels positive